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Twitter: One Size Does Not Fit All

Last month, I was a speaker at PodCamp Cincinnati, where I presented two sessions. Above you can view the slidepack from one of my sessions, “Twitter: One Size Does Not Fit All.” If you’d like to hear...

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How One Introverted Author Successfully Markets His Work

The following Q&A is with author Bob Tarte. Bob lives in Michigan with parrots, ducks, geese, parakeets, rabbits, doves, cats, hens, and one turkey. I met Bob at a Florida writers conference,...

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Build a Better Author Bio for Twitter

Before you decide to follow someone on Twitter, what’s the first thing you look at? Probably the bio. Let’s assume you’re on Twitter because it’s part of your author platform—whether you’re in relaxed...

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Build a Better Author Bio for Twitter

Before you decide to follow someone on Twitter, what’s the first thing you look at? Probably the bio. Let’s assume you’re on Twitter because it’s part of your author platform—whether you’re in relaxed...

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7 Reasons Twitter Isn’t Building Your Author Platform (And How to Fix It)

Chuckumentary / via Flickr Note from Jane: Today’s guest post is by Marcy Kennedy (@MarcyKennedy). Almost as soon as authors were told they should be on social media to build their platform, a...

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2 Easy Ways to Measure the Impact of Your Social Media Use

jared / via Flickr You’ve probably wondered whether your Facebook, Twitter, or [fill-in-the-blank-social-media-site] really makes a difference when it comes to marketing your books or building your...

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My 5 Philosophies of Social Media

by Niklas Wikström This year I’ve been running a 12-week course focused on social media; now that we’re reaching the end, I’ve begun to reflect on my personal approach to social media and how much of...

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What Marketing Support Looks Like at a Big 5 Publisher

by Mace Ojala | via Flickr Today’s guest post is by author Todd Moss (@toddjmoss). One of the unexpected surprises of being a new author is how much goes into promoting your books. I was lucky to be...

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Beware of One-Size-Fits-All Advice for Social Media

Have you ever been in the following situations? At a writing conference, someone asks, “Should I be tweeting?” You attend a writing class where someone suggests Instagram is where all the young people...

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Feeling Like an Old Geezer at the New Social Media Party

I tend to pride myself on being open to new experiences, whether it’s traveling to a new country or engaging with new technology or digital media. But with some of the emerging social networks, well,...

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Engaging Audiences through Twitter in 15 Minutes a Day

by Pauleon Tan | via Flickr Today’s guest post is from writer and blogger Kirsten Oliphant (@kikimojo). Be sure to download her handy printable PDF checklist, Twitter in 15 Minutes a Day. When I...

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Overcoming My Fear of Twitter

by Karen | via Flickr In today’s guest post, Chris Jane (@chrismjane), who writes the biweekly Q&A series 5 On, discusses overcoming her fear of joining the Twitterverse. Like many independent...

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5 On: Patrick Walsh

In this 5 On interview, book publicist Patrick Walsh discusses effective social media promotion, what it takes to make the same old book-marketing advice work for you, questions to ask yourself when...

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Storytelling Across Media: Q&A with Agent Laurie McLean

Fuse Literary (@FuseLiterary) is one of the more interesting and progressive literary agencies I know, founded by Laurie McLean (@AgentSavant) in 2013 with Gordon Warnock. It blends traditional...

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Why You Should Join All Social Media Networks

I think it’s fair to say that most of us are not looking to add more social media activity to our lives. In fact, we prefer to trim online activity or drop entire networks if possible. So the advice...

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How to Be Active on Social Media without Losing Your Mind

Today’s guest post is by author and social media expert Kirsten Oliphant (@kikimojo). The biggest issue I hear from people struggling with online marketing is TIME. Many writers struggle to balance...

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Using Twitter to Make Powerful Connections as a Creative Professional

Photo via VisualHunt Today’s post is from Daniel Parsons (@DKParsonsWriter), author of The #ArtOfTwitter. Finding an audience for your books can seem like an insurmountable task when you enter the...

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Not Sure How to Approach Social Media? CARE about Your Readers

by Karrie Nodalo | via Flickr Today’s guest post is from author and social media expert Frances Caballo (@CaballoFrances). Among all the rules you’ll find online—the 80/20 rule (only 20 percent of...

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How to Leverage the Power of Someone Else’s Platform (Without Being Smarmy)

by Truthout.org | via Flickr Today’s guest post is by author and blogger Kirsten Oliphant (@kikimojo). Working to build an author platform often feels like a long, slow climb. (And much of the work is...

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Stop Focusing on Follower Count: 5 Better Approaches for Improving Social...

Photo credit: ansik via VisualHunt.com / CC BY Today’s guest post is by Andrea Dunlop (@Andrea_Dunlop) who offers social media consulting for authors. As an author and social media marketer, I spend a...

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